🟢Color
We use color in brand for expression. In some cases it represents the personality of the brand and in other cases it’s assigned to tell the story of different parts of Papillon ecosystem.
Our color palettes all derive from the Primer library, but are bumped up in saturation for extra vibrancy. All palettes are presented with a Primary, Secondary, Accent 1 and Accent 2 ratio of colors that should be followed to maintain visual cohesiveness throughout all the collaterals.
Content Pillar
We have separate color palettes made for five content pillars, to help distinguish them from one another. Below you will find their full palettes, along with pre-approved typography pairings and gradient suggestions for your ease of use.
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